Section B Starts Here!

SECTION B STARTS HERE!

Filmmaking Process: Production to Exchange

Marketing
Marketing is the practice of film promotion. Film promotions usually includes press releases, advertising campaigns, merchandise and media and interviews with key cast and crew members who were involved in the making of the film such as the director and lead actor or actress. Above is a press junket for the film The Great Gatsby. Techniques for promoting a film include:
In cinemas and theatres; trailers, film posters, standees.
Television and radio; product placement, extended trailers, behind the scenes specials.
Internet; viral marketing, articles and reviews.
Print; paid advertisement, redesigning of original book the film may be based on.
Merchandising; promotional giveaways, co-advertising of a product with the film.
Promotional tour; key cast and crew members appear on serveal media sources such as radio and TV, being interviewed.

Film poster for The Hunger Games: Catching Fire

Production
In production, the film is shot. More crew such as script supervisors and assistant directors are recruited.

Distribution
Distribution is the final stage, where the film is released to cinemas or to consumer media such as DVD and Blu- Ray. Launch parties for the film are often organised by the film distributors.

Exchange
Exchange is when the audience either watches or buys the finished product.

How Age is Represented: Maths Teacher Essay Feedback

I got the feedback from my essay regarding the maths teacher and received a level 3 in both the evidence and explanation and my use of terminology. To improve, I need to learn the correct terms for certain terminology, as I used the phrase 'jump cut' in the wrong context.

General Mark Scheme

General Mark Scheme

Level 1

Explanation/analysis/argument (0-7 marks)

Shows minimal understanding of the task

Minimal understanding of the way that technical aspects are used to construct the extract’s representations

Of minimal relevance to set question or a brief response (under one and a half sides of answer booklet).

Use of examples (0-7 marks)

Offers minimal textual evidence from the extract

Offers a limited range of examples (only one technical area covered)

Offers examples of minimal relevance to the set question.

Use of terminology (1-3)

Minimal or frequently inaccurate use of terminology.

Some simple ideas have been expressed. There will be some errors of spelling, punctuation and grammar which will be noticeable and intrusive. Writing may also lack legibility.

Level 2

Explanation/analysis/argument (8-11 marks)

Shows basic understanding of the task

Basic understanding of the way that technical aspects are used to construct the extract’s representations

Some relevance to set question.

Use of examples (8-11 marks)

Offers some textual evidence from the extract

Offers a partial range of examples (at least two technical areas covered)

Offers examples with some relevance to the set question.

Use of terminology (4-5 marks)

Some terminology used, although there may be some inaccuracies.

Some simple ideas have been expressed in an appropriate context. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.

Level 3

Explanation/analysis/argument (12-15 marks)

Shows proficient understanding of the task

Proficient understanding of the way that technical aspects are used to construct the extract’s representations

Mostly relevant to set question.

Use of examples (12-15 marks)

Offers consistent textual evidence from the extract

Offers a range of examples (at least three technical areas covered)

Offers examples which are mostly relevant to the set question.

Use of terminology (6-7 marks)

Use of terminology is mostly accurate.

Straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.

Level 4

Explanation/analysis/argument (16-20 marks)

Shows excellent understanding of the task

Excellent knowledge and understanding of the way that technical aspects are to construct the extract’s representations

Clearly relevant to set question.

Use of examples (16-20 marks)

Offers frequent textual analysis from the extract - award marks to reflect the range and appropriateness of examples

Offers a full range of examples from each technical area

Offers examples which are clearly relevant to the set question.

Use of terminology (8-10 marks)

Use of terminology is relevant and accurate.

Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.