Filmmaking Process: Production to Exchange

Marketing
Marketing is the practice of film promotion. Film promotions usually includes press releases, advertising campaigns, merchandise and media and interviews with key cast and crew members who were involved in the making of the film such as the director and lead actor or actress. Above is a press junket for the film The Great Gatsby. Techniques for promoting a film include:
In cinemas and theatres; trailers, film posters, standees.
Television and radio; product placement, extended trailers, behind the scenes specials.
Internet; viral marketing, articles and reviews.
Print; paid advertisement, redesigning of original book the film may be based on.
Merchandising; promotional giveaways, co-advertising of a product with the film.
Promotional tour; key cast and crew members appear on serveal media sources such as radio and TV, being interviewed.

Film poster for The Hunger Games: Catching Fire

Production
In production, the film is shot. More crew such as script supervisors and assistant directors are recruited.

Distribution
Distribution is the final stage, where the film is released to cinemas or to consumer media such as DVD and Blu- Ray. Launch parties for the film are often organised by the film distributors.

Exchange
Exchange is when the audience either watches or buys the finished product.