How did the PRODUCTION and MARKETING/DISTRIBUTION of "The Woman In Black" effect its box office success?

The box office success of The Woman in Black was down mainly to its star, Daniel Radcliffe. The Woman in Black was Radcliffe's first film to be released after the Harry Potter franchise, so audiences were eager to see him in a different role.

The trailer for the film was shown before Harry Potter and The Deathly Hallows: Part 2, so the aim was to target fans of Harry Potter to go and see The Woman in Black. Radcliffe had a legion of fans due to his work on the franchise, and due to this fact it meant they would most likely watch the film when it was released.

During promotion of the film, Daniel Radcliffe participated in the interviews and his face feature on almost every single poster promotion the film.

In addition, 6 seconds of footage was cut during post production to ensure that the film secured at 12A certificate. Therefore, a younger audience could go the cinema and see it.














Overall, the box office success of The Woman in Black relied heavily on Daniel Radcliffe and his status and fans due to his previous role as one of the most famous film and book characters of all time.