"The Woman in Black" Marketing and Distribution

The first trailer for The Woman in Black was shown at the Kapow! Comic Con in London. Those who attend Comic Con usually have a specific interest in things it specialises. This convention was specific to films so the trailer appealed to those interested in that certain genre of film.

A trailer for The Woman in Black also appeared before some showings of Harry Potter and The Deathly Hallows Part 2 in cinemas. As Daniel Radcliffe is both the star of the Harry Potter franchise and The Woman in Black, the trailer was targeted at an audience who like that particular actor.

Other marketing strategies included;

• Official UK teaser posters. The poster did not feature any of the main cast and instead had two young children posted for a photo. However, their eyes were scratched out and it was accompanied by the sinister tagline, "What did they see?"
• A re-release of the book with Daniel Radcliffe's character on the front cover. Not only did this promote the film but also generated interest in the book.
• The official release of the UK trailer. Click here to watch the trailer. 

In the UK, the film was distributed by Momentum Pictures and by CBS films in the US.