"Skyfall" Marketing and Distribution

A part of the marketing strategy is film junkets; this is where key member of the cast and crew do a day of interviews and talking to the media in order to promote their film which is to be released. These can then be shown on TV, played on radio or uploaded onto the internet. Above is a video of an interview at a press junket.

Promotional posters were also released with different characters from the film on. For example, the film's villain Raoul Silver.

Daniel Craig also appeared in an advert for Sony, which not only promotes Sony but also Skyfall - Sony own half of E-on productions.

Four different TV spots were released; each spot was individual and different from each other.

Key cast and crew members also appeared on chat shows in order to promote and discuss the upcoming release. for example, Daniel Craig, Dame Judi Dench and Javier Bardem appeared on The Graham Norton Show.

Skyfall was distributed by MGM.

It was the first James Bond film to be screened in IMAX venues. However, it was not filmed with IMAX cameras. The film's release coincided with the 50th anniversary of the James Bond series.

The budget of the film was $150-200 million and it made over $1 billion dollars at the box office. Its vast success made it the eight highest grossing film world wide as well as the highest grossing film in the UK and the highest grossing Bond film of the franchise.

The film had several partners which helped its promotion. Click here to see the full list of partners associated with Skyfall. Many of them are products which are placed into the film in order to promote them.

Coca - Cola Zero teamed up with Skyfall.